"The Lost World of Industrial Musicals"
Everything’s coming up Citgo for Steve Young. The longtime writer Late Show with David Letterman writer is currently on the road with The Lost World of Industrial Musicals, a show that provides hilarious insight into corporate America’s mid- to late 20th-century efforts to inspire employees to excellence through the use of show-business tactics. Corporations such as GE and Kellogg would stage musicals or shoot music-driven promo films as a means to motivate, boost morale, and create a sense of teamwork among employees or to engage with or promote their products to their vendors, distributors and business partners. Steve Young’s interest in this dying subgenre came out of his involvement of the Letterman show “Dave’s Record Collection” segment. The Lost World of Industrial Musicals, which will be held 8 p.m. Aug. 2 at the Alamo Ritz, is based on “Everything’s Coming Up Profits: The Golden Age of Industrial Musicals,” which Young write with Sport Murphy. Young will screen rarely seen industrial musicals made by the likes American-Standard, Citgo, GE, and Purina, as well as a Hamm’s Beer meeting film animated by Hanna-Barbera. In addition to writing for Late Show with David Letterman, Steve Young has written for The Simpsons and the NBC summer variety show Maya & Marty with Maya Rudolph and Martin Short.
Aired: July 28, 2016
Web sites: http://www.industrialmusicals.com and https://drafthouse.com/austin/show/everythings-coming-up-profits