"All Man: The International Male Story"
Written and produced by former Austinite Peter Jones, the documentary All Man: The International Male Story chronicles the rise and fall of the mail-order clothing catalogue that set men’s fashion trends in the 1970s and 1980s before becoming a parody of itself in the 1990s and 2000s. Remember the Seinfeld “Puffy Shirt” episode? That was inspired by International Male’s equally ridiculous “Poet Shirt.” Founded by Gene Burkard, a gay man and the creator of the so-called Jock Sock, International Male catered to all men but developed a huge following among the gay community due to its use of scantily clad, muscular male models, stylish but occasionally flamboyant clothing, and Burkard’s adventurous text. The documentary examines how International Male changed the way men dressed and redefined masculinity in the 1970s only to lose its way in the 1990s after Gene Burkard sold the catalogue in the wake of devastating HIV/AIDS epidemic of the 1980s. Burkard, who died in 2020, and his righthand person Gloria Tomita are interviewed along with many of the catalog’s employees, models, clients, and admirers. Narrated by actor Matthew Bomer, All Man: The International Male Story will open the All Genders, Lifestyles, and Identities Film Festival’s Prism 35 at 7 p.m. Aug. 24 at the Galaxy Theatres Austin and will be available to stream Aug. 29 through Sept. 5 during the All Genders, Lifestyles, and Identities Film Festival’s Prism 35 virtual event. All Man: The International Male Story writer and producer Peter Jones worked in Austin as a news and feature reporter for KVUE-TV before returning to L.A. to launch his career in documentary filmmaking. He served as a writer and producer on the A&E series Biography as well an executive producer of Carson on TCM. He written or produced documentaries on Gloria Swanson, Johnny Carson, Brian Wilson, and Bette Davis. Taylor Vracin-Harrell is the Supervising Producer at Peter Jones Productions.
Aired: Aug, 23, 2022.