You can take the boy out of Toy Joy but you can’t take Toy Joy out of the boy. Former Austinite Adam Protextor spent four years working for the independently owned chain of toy stores. Now he is reliving his retail experiences at Toy Joy with Wind-Ups, a two-part sitcom pilot he created with head writer/producer Stephanie Thoreson. Shot on location at Toy Joy, Wind-Ups follows the workplace exploits of a group of Austin toy store employees led by director/showrunner Protextor as Adam. Thoreson, who has already written the remaining four episodes of Wind-Ups’ first season with her writing team, stars as store manager Ellie.Each episode of Wind-Upsis set on a major holiday, beginning with New Year’s Day and Valentine’s Day. The cast also includes Yamina Khouane, Kenah Benefield, Ryan Darbonne, and Haley Alea Erickson. Wind-Ups will premiere at 9:30 p.m. Nov. 15 at the Fallout Theater with head writer/producer Stephanie Thoreson and director/showrunner Adam Protextor in attendance. Austin native Stephanie Thoreson wrote and performed in the solo sketch stage shows Fishbowl and Shattered Dreams (and Other Positive Experiences). She made her film acting debut in Good Feels on Wheels. Rapper and comedian Adam Protextor previously wrote/directed the genre film Dropping Evil. Stephanie Thoreson and Adam Protextor founded their production company Baby Lion Studios in 2018. The couple completed shooting the two-part Wind-Ups pilot in March 2020 three days before Austin went into the COVID-19 lockdown. They relocated from Austin to L.A. in March 2021 to develop and sell Wind-Ups as a 3-season, 18-episode sitcom series.
Aired: Nov. 11, 2021.